"Put the lime in the coconut"

It is amazing what advertising can do... and how much our brain fails to realize that. Today I run into another blog talking about Coke's commercial for the new Lime Coke. After watching the commercial we get the feeling that the chorus is: "put the lime in the coke, you nut" . Isn't it?... Well... apparently Coke used an unchanged tune from a singer (Richard Dawson) that died in 1994 and therefore it is believed that the lyrics that you hear in the commercial are "put the lime in the coconut"! We think that we hear the first ("put the lime in the coke, you nut") because the marketeers show these altered lyrics on the screen when the tune is playing!... So you listen to the original lyrics but read other slightly changed lyrics and your brain is tricked! Crazy stuff!!
(http://semanticcompositions.typepad.com/index/2005/05/lime_mondegreen.html)